Grow support and enhance the reach of her network properties in ways that reinforce the themes of empowerment for women. The results were two projects that highlight our ability to adapt to existing frameworks and still create a unique experience.

Oprah’s Lifeclass Tour & Next Chapter websites were each designed around the core theme of the shows: inspire people to live their best possible lives, connecting with others in their communities while sharing stories and thoughts of inspiration.

1. A new question was posted daily.
2. Users who responded saw their answer posted to the community wall.
3. Google Maps displayed the region where the responses came from.

The Next Chapter focused on stories that inspire.