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Supporting Back Yard Heroes every Fourth of July. And beyond.
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It Takes An Entire Year To Get Ready For One Day.
As the third-largest producer of fireworks in the U.S., Jake’s Fireworks turned to us for development, management of their entire product line, and retail store integration. Handling a year’s transactions in just under a few days each 4th of July isn’t something many brands face. We developed a custom point-of-sale (POS) system that helped them manage sales and inventory for 650+ retail locations across the country.
To help users in stores preview products before purchase, we also developed a Back Yard Preview kiosk with updatable videos (along with a toll-free help desk for staff). The results: Sales revenue exceeded previous year’s while inventory management saw improvements across the board. By popular demands, additional video kiosks will be added to new retail locations next season.
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Client Work. Lab Work. Nothing but the good stuff:
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Rethinking Music Distribution
We worked with one of the world’s most digitally savvy bands in Nine Inch Nails. To deepen the connection with their ravenous fans, and forge an unbreakable bond, we created and developed several experiences for them.


We worked with Trent and Nine Inch Nails to reinvent music distribution.