The Harry Potter Wish List website

Warner Bros. and Harry Potter issued a challenge: to showcase one of the most storied movie franchises in history in compelling ways. The first phase of the Harry Potter Wish List site allowed visitors to save a range of items in personal collections and then share their wish lists. Connecting unique merchandise with passionate fans, the current site is a portal for news, movie information, the various parks, merchandise, and DIY projects.

With approximately 10-15% of site traffic coming from tablets or smaller mobile devices, optimization across all screen sizes was important. This was achieved by converting the site’s many Flash-based elements to Javascript and HTML5, allowing it to retain robust features for desktop or tablet. In addition, we designed and developed both mobile sites to give users on the go the chance to take their wish list with them wherever they are.

Dumbledore’s Army Sweepstakes

To promote the site with an extremely tight launch window and minimal advertising support, we built the Dumbledore’s Army Sweepstakes. Integrating with the brand’s social media networks, the sweepstakes brought visitors from the brand’s formidable Facebook community (#1 movie site on Facebook at 63 million Likes). The brand saw robust participation and awareness each time the promotion ran, and website traffic nearly doubled.